OnState Announces Multi-Modal Solution for Virtual Call Centers

Newburyport, Mass. — April 30, 2008 —OnState Communications, innovating new-generation virtual call centers, today announced a multi-modal call center solution. The solution has been adopted by B4 Consulting, an SAP® channel partner that has achieved gold-level status, which uses the OnState virtual call center to deliver real-time customer support. OnState's virtual call center solution is integral to B4 Consulting’s delivery of its global Application Management Services for the SAP Business One application, SAP’s affordable business management solution for growing businesses. B4 Consulting’s Web-integrated call center capitalizes on the full range of OnState’s multiple communications modes and customer contact options. This includes concurrent Skype chat and voice, Skype voicemail, dynamic call recording, and callbacks. Customers can initiate contact with agents via live chat, free inbound Skype calls, toll-free inbound lines, as well as non-Skype traditional landline and email. Additionally, the OnState CallCenter is integrated with B4 Consulting’s customer relationship management system.

“To deliver technical support services on a global basis, B4 is leveraging nearly every feature within OnState’s portfolio of customer contact solutions,” said Pat Kelly, president and CEO of OnState. “And, they are using them in a completely integrated manner and sometimes simultaneously to deliver highly-responsive support services to their customers using SAP Business One.” Moreover, as call center and support portal functions are Skype-based and Web-enabled, support can be delivered from anywhere at anytime. Therefore, B4 Consulting’s support customers can rely on call center agents who are subject-matter experts in SAP Business One.

“When we launched our Application Management Services [AMS] for SAP Business One, we couldn't afford the time and resources to establish a traditional call center – yet we wanted to provide premium, enterprise-level services on a global basis," noted Frank Paetzold, vice president of delivery and AMS at B4 Consulting. "Establishing a sophisticated call center was quick, easy and affordable with OnState. The beauty of OnState, however, goes beyond affordability. Implementing OnState requires no server hardware or software and minimal agent-based client software installation. OnState eliminates barriers to communication, enabling us to give customers the freedom to decide how and when they want to communicate with us as well as the option for self-service through our online knowledge portal.”

B4 maintains that most customer conversations begin with voice and evolve to other communication modes, principally chat. “Currently, live chat is most often used by customers," noted Paetzold, "it's a quick way for customers to communicate issues and an efficient information-gathering mechanism for our agents.” All customer contact, conversations, email, and chat exchanges are easily recorded in B4 Consulting’s CRM system for historical reference. “As the market matures, I'm sure customers will use a wider variety of communications methods,” continued Paetzold, “and find a lot of creative ways to use them.”

About B4 Consulting

An SAP channel partner that has achieved gold-level status, B4 Consulting integrates business processes and technologies globally for customers who want enhanced results from their SAP solutions. With services for Business Performance Management, implementation and system integration, and Application Management Services, B4 helps small, midsized, and large enterprises optimize profits and throughput to enhance business performance. An SAP channel partner authorized to resell SAP Business One and the SAP Business All-in-One solution, B4 also supports the SAP Business Suite applications.  Formerly known as IMG Americas - a company of S&T - B4 maintains a relationship with S&T, which has offices in 22 countries. B4 has headquarters in Greater Boston with offices in Greater Philadelphia, Chicago, New York City, and Mountain View as well as in Stuttgart, Germany.www.b4-consulting.com.

About OnState™ Communications

OnState gives small businesses a simple, low-cost, and scalable customer contact management solution. OnState Contact Center for Skype, a Skype for Business Extra, is the company’s flagship product. It integrates advanced call center tools into a single, partner-enabled and Web-embedded application. Visit: http://www.onstate.com.

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All other product and service names mentioned are the trademarks of their respective companies.

Contact:

Shawn LaVana
OnState Communications
+1 617-934-0381
info@on-state.com